6 Digital Marketing Strategies to Increase Sales

Even if you’re happy with the current number of sales you’re making, there are always ways to increase these figures.

Digital marketing is just one of these ways, and if done effectively, it can make a real difference.

Try one or all of these marketing techniques:

1. Make use of affiliates. When you use affiliates, they generally promote your business online and drive new customers to your product or service. In exchange for this, you pay the affiliates a percentage of each sale.

  • Affiliate marketing is not only an effective tactic but a cost-effective one too. You don’t have to pay for advertising upfront to get new prospects. You don’t pay until after the sale, and then you only pay a percentage of each sale to the affiliate.
  • Also, the traffic generated will consist of those described as your target audience. Pre-warmed traffic is more likely to convert into a sale.

2. Use the power of social media. Social media allows you to keep in touch with your customers while simultaneously growing your brand. Social media is more informal than your website, so a lighter, more casual presence is required.

  • Your goal on social media is to engage with your customers. Ask questions, respond to their inquiries, and participate in discussions. You can take polls and have contests.
  • Post valuable information that will interest them, and they might share it with their friends and business associates as well!

  • Use a variety of formats for your posts, such as text, images, videos, and more.
  • Let them know about special sales that you’re currently running, too. They’ll be glad to save some money!
  • If you are not utilizing social media marketing in your overall marketing strategy, you could miss out on many potential customers. 

3. Target mobile phone users. Nowadays, most internet users browse the web using mobile devices. Ensure that your website and other marketing materials, such as your emails, are mobile-friendly.

  • A cost-effective way to reach new customers is via text message. Text messages on their smartphones have a higher open rate than emails. Take advantage of texts to reach local customers interested in your products.

4. Gain customers through giveaways. People like to receive free stuff, so why not take advantage of it? You can offer a coupon or freebie in exchange for a potential customer’s email address. Once they’re on your email list, you can continue to market to them via emails.

  • Opening a competition on social media can also effectively build your email list or drive sales to new and existing customers.

5. Create a YouTube channel. One of the fastest-growing forms of online content is video content, so it makes sense to take advantage of this trend by creating your own YouTube channel.

  • You won’t need to create highly polished, professional videos. Most successful videos are more straightforward and show that you care about your customer base.
  • Create a few how-to videos showcasing what your company does or how your products work.

6. Include testimonials on your website. One effective way of showing how good your products or services are is by including testimonials from past clients.

  • Allow your customers to submit their video testimonials. To encourage your customers to make testimonials for you, you may want to consider offering a gift or discount coupon for their next purchase.
  • A positive review could turn a possible sale into a definite one, so encouraging your customers to make testimonials is worth your time and efforts.

Not all of the above digital marketing tactics will be appropriate or work for your business, but trying them could bring you greater profits. Try different techniques discover which will best help you reach your goals!

Take a closer look at the Marketing Built For Success.

For assistance with website strategy or social media marketing, contact Tisha Littlejohn at 312 798 9332 or info@tljcreativemarketing.com.

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