• March 16, 2016
• on Social Media
• by Tisha

A Few Social Media Branding Tips

As an entrepreneur, you’re the public face of your business. You want your customers, staff and competitors to see you as a serious professional, and that means developing a personal brand around your company. But that doesn’t mean you should be all work and no play, especially on social media.

We live in a world where the lines between our personal and professional lives are blurred. We’re connected to colleagues on Facebook. We have clients following us on Instagram and peers adding us to LinkedIn. It’s okay to mix personal and professional on social media because people want to know the real you. It makes them feel closer to you and that makes it easier for you to establish trust, connection and an authentic relationship.

Properly branding yourself on social media is especially important for establishing and maintaining relevancy among your target consumers.

Today I’d like to offer a few tips. The first is to post consistently. As with all forms of content consumption, social media users look for consistency and quality in the accounts they follow. Stock trader and entrepreneur Timothy Sykes said that he tries to update each of his social media accounts each day, and advised finding a good rhythm to your posts.

Secondly, build strong relationships with the right people. “Quality over quantity” has long been the mantra of great content marketers. The same applies to your social media connections. Don’t worry about vanity metrics like number of followers. It’s more important to engage and build relationships with industry influencers and other individuals who could add value to your personal and professional brands.

Lastly, pay attention to what your followers like. While the number of likes, retweets and shares your posts get shouldn’t be the end-all, be-all of your social media strategy, it is a good idea to give your followers more of what they like. There’s no exact method or formula, and you’ll learn over time what types of posts your followers like and engage with most.

Hope this information was helpful. Please comment and please share tips below.

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For assistance with website strategy or social media marketing, contact Tisha Littlejohn at 312 798 9332 or info@tljcreativemarketing.com.

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