Let Your Actions Shape Your Identity
Here’s something that’s easy to miss in the middle of trying to grow a business:
You don’t become successful because you feel like a CEO.
You feel like a CEO because of the actions you take.
This micro-step is all about how identity shifts from the inside out. It doesn’t start with a big declaration. It starts with small, repeatable proof.
Your Brain Believes What It Sees You Do
Let’s say you decide to get healthy. You buy the meal plan, join the gym, maybe even order some matching leggings to feel official. It’s exciting at first. But a few weeks in, it’s all back on the shelf.
Why does this happen?
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Simple ways to use social media to grow your website traffic and your email list.
Let’s get real. Social media is great for getting attention, but it’s not where you close the deal.
If you’re running a service-based business, especially as a woman juggling a million things, you need more than just likes and comments. You need connections that lead to clients. And that’s where your email list and website come in.
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Includes a real example at the end to help you get started.
You’ve made it to the final step in the Micro-Steps to Audience Clarity Series. Now it’s time to bring everything together into something practical and usable.
So far, you’ve explored:
- Who your customers, clients, and prospects are
- What they care about
- What they struggle with
- Where they spend time online
- The values that guide their decisions
This final step helps you organize those insights into a clear profile that will guide how you communicate, market, and serve.
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Understanding what your audience values is not just helpful. It is one of the quickest ways to create messaging that feels like it was made just for them.
So far in this series, we’ve looked at who your audience is, what they care about, what they’re struggling with, and where they spend their time online.
Now we’re getting into the heart of it: what truly matters to them as people, not just customers.
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Balancing a 9-to-5 job while building a business isn’t just a time management challenge. It’s a test of focus, boundaries, and determination.
Tisha Littlejohn, founder of TLj Creative Marketing, knows this firsthand. She’s not just sharing strategies. She’s lived them. Through her journey and the real stories of her clients, she’s uncovered simple shifts that help aspiring entrepreneurs make time work in their favor.
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If you’ve ever had someone read your content and respond with, “This is exactly what I needed,” there’s a good chance it’s because you touched on a pain point.
When you understand what your audience is struggling with, everything changes. You stop guessing and start connecting in a way that really sticks.
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If you’ve already worked through Pt. 1, you’ve taken the first step toward defining who your audience is. Now, it’s time to go a little deeper—into what they actually care about.
Getting clear on their interests isn’t just a nice-to-know. It’s how you start building real connections that lead to real results.
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If your marketing feels scattered or you are constantly second-guessing who you are talking to, chances are you haven’t fully defined your audience. Without a clear audience, you are making everything harder than it needs to be.
In this Micro-Step, you will take the first step toward building a focused strategy that speaks directly to the right people.
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