Which Social Media Platforms Should You Be Using to Sell Your Business?
When we say not all social media platforms are created equal, we’re not just talking about the active users. Most people prefer using Facebook, for example, to keep up with friends and family, but that might be difficult on an app like TikTok, where artificial intelligence is geared towards recommending video content that keeps you hooked to your feed, not the account of someone you knew in high school. In the same vein, you’d probably have more success doing B2B marketing on LinkedIn than trying to win over CEOs and managers with 280-character tweets on Twitter. Demographics also come into play. While 75% of 18 to 24-year-olds in the U.S. use Instagram, only 17% of them are on LinkedIn.
The Benefit of Being on the First Page of Google
The search page of Google is considered to be the holy grail of SERPs (Search Engine Results Pages). It’s because people these days don’t even bother to check the second page of Google. If they don’t find their relevant topics on the first page, they simply adjust their search terms. So a better Google ranking is a must for promoting your business. Being on the first page of Google has its many advantages like more traffic to your website, new customers, and increased engagement.
When your business website doesn’t appear on the first page of Google, you have a lesser chance of earning a greater return on investment. Being on the first page of Google gives you the maximum online visibility and more sales.
To beat the competition, your business has to be easy to find on the Internet. And only a better Google ranking can help you with that. This article will cover the importance of being on the first page of Google and how a better Google ranking can help you to increase your brand recognition.
How to Do Basic Keyword Research
Basic keyword research is an important skill for content creators.
It should be part of your writing routine.
Proper keyword research usually takes a long time – unless you have a streamlined process.
Below, I’ll provide you a step-by-step guide for basic keyword research.
How to Improve Your Search Rankings with Content Marketing
Content marketing is both art and science.
The artistic part of content marketing is about supplying engaging and quality material to readers. The science part, focuses on keywords, page stats, and analytics.
Unfortunately, many in the content marketing sphere take content to 1 of those 2 extremes…
Some will focus too much on keyword selections. They’ll try to jam top level keywords everywhere, at the cost of writing quality…
Others will focus on writing quality, and assume that the rest will be taken care of. Those assume that search engines will eventually realize quality, while ignoring SEO.
Top 7 Digital Marketing Trends of 2018
Knowing the latest digital marketing trends will keep you ahead of competition.
Keeping up with digital marketing trends is important because what worked three years ago won’t exactly work this year. So you’ve got to update your marketing strategies…
In this article, we’ve compiled a list of 7 digital marketing trends that’ll grow this year. Study the list well, and see how you can incorporate it into your marketing.
The list provides universal trends, applicable to all niches.
Will Using the Same Keywords for Every Post Help Improve SEO?
It depends.
Y
our website, the number of pages you have on it, and how often you release content matters too. So there isn’t a clear “yes or no” answer to that…
But, there are some general principles on keyword use that you must never forget. We’ll mention those principles below, before giving a final verdict on the previous question.
Content Marketing, Social Media Marketing, and Email Marketing works!
Why Content Marketing, Social Media Marketing, and Email Marketing together equals leads that turn into sales?
Marketing has changed dramatically in the last 20 years. The lines between print, radio and TV advertising were once very clear and rarely crossed. The advent of the Internet has allowed marketers to produce campaigns that blend aspects of various marketing styles to achieve better engagement with their target market. The ability to deploy the same content through different media not only allows marketers to reach more potential customers but also lets their message and call to action resonate more intensely with them.
Creating Social Media Content: Tips for Being Original
Dealing with the pressure to constantly deliver content
What is important regarding creating social media content? That your content is creative and original, right? If you feel some or most of the content you share is flat, I’m here to help you make a change.
How do you create content? Are you one of those who rely on spontaneous inspiration? Or do you take the conscientious approach, brainstorming and planning your content schedule weeks or months in advance?
THE IMPORTANCE OF A CONTENT MARKETING PLAN: THE FIRST STEP
The Importance of a Content Marketing Plan: THE FIRST STEP
When it comes to the latest advertising methods, it is important to understand that consumers are being bombarded with way more than they can process. At times like this, being erratic with your content marketing plan is going to hinder your company from achieving desired results. In order to stand out from the lot, it is crucial to have a marketing strategy and content that would help your brand get the attention it needs. This is the reason, having a perfectly strategized content marketing plan is vital to the success of any business.
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