• June 24, 2016
• on Marketing, Social Media
• by TLj Creative Marketing

Content Marketing Delivering Traffic

Content marketing refers to producing and then distributing valuable content for attracting and converting prospects into consumers, and then consumers into repeated buyers. The kind of content you share is strictly related to what you want to sell. In fact, you are informing people so that they can learn about you, trust you and like you enough to do business with you. Content marketing offers a myriad of benefits to the business owner, such as, it is cost effective, helps in understanding your audience, improving your business reputation and boosting traffic to your website.

How to Use Content Marketing to Get Traffic?

Here is a step by step guide on how to use content marketing to boost traffic to your website.

Step 1: Write a Blog
Your value proposition is what makes your service or product compelling to the market. Even though, it requires time and research to define, however, it’s one of the most significant ways to convert visitors to your website into loyal customers.

As soon as you have defined your value proposition, now it is the right time to develop a content strategy that supports it. Write blogs that are properly aligned with your value proposition.

Step 2: Add it to Your Website
After this, the second step is to add your blog to your website so that it can be viewed publically.

Step 3: Share it on Facebook, Twitter, GooglePlus, Linkedin
Share your blog posts on different social media platforms, such as Facebook, Twitter, GooglePlus, Linkedin so that more and more people can read your blogs. Soon, you will start noticing some traffic. However, ensure that your content is easy to share.

Your website should have eye-catching social sharing buttons so that visitors can share your content with a few clicks.

Step 4: Pin any Images on Your Post
Pinterest has hit more than 48 million users all around the world and it is one of the fastest growing social media platforms. It is no longer enough to write a successful blog post using carefully selected keywords, and click ‘publish’. In fact, you also must consider the importance of pinning images. Spend some time in choosing relevant images for your blog posts.

With or without additional text, if you use graphics that people can relate and respond to, there are higher chances that they’ll find value in what you’re sharing. Increasing your customer base via Pinterest, it’s free, and easier than you think.

Step 5: Send an Email to the Database with Your Link
Finally, the last step is to send emails to your existing and potential customers along with the link of your website.

References:
https://www.marketo.com/content-marketing/
http://www.convinceandconvert.com/content-marketing/the-biggest-yet-never-mentioned-benefit-of-content-marketing/
http://www.business2community.com/infographics/8-hard-ignore-content-marketing-benefits-infographic-01038290#2hS5AdtfPsk3Vvpq.97

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