• October 25, 2016
• on Marketing, Video Marketing
• by TLj Creative Marketing

Podcast: Reasons to Create Your Own Podcast for Your Business

A podcast is a powerful, inexpensive and easy new medium for sharing your message with a focused and passionate audience.  As a podcaster you’ll become a recognized expert in your area of interest or expertise.

You can use podcasting to boost your credibility, build your list of customers and gain a fan base very quickly. This makes podcasting a great tool to promote a product or service.

Here are 3 reasons you need to start a podcast today whether for fun or for business.

1. Become a Recognized Expert or Celebrity in Your Chosen Niche

How would you like to be recognized as an authority in your field? Podcasts are popping up all over the internet on every imaginable subject.

You can quickly be recognized as an expert. This is a powerful way to build a following or strong customer base.

Think about when you hear or see someone on the radio or TV. They have instant credibility. As a podcaster you will enjoy the same credibility. People will value your opinion.

You can leverage this position to influence your audience, promote yourself and even make money. If you have an audience that is interested in a specific niche, there will always be others who want to reach that audience, too. This is how you find advertisers or sponsors.

2. Quickly Gain a Very Focused Audience

With the right content, you will gain viewers fast. Not only that, but your audience is potentially worldwide. You can offer quality content to keep in touch with your customers and keep yourself, your product or your service in the front of their mind.

Podcasting is a great way to cut through the clutter and reach your audience. This is not like the television where your listener is waiting for something that interests him. He has chosen to listen to your podcast because it interests him.

This makes podcasts very effective for promotion, marketing and growing a focused audience.

3. Podcasting is a Convenient, Automatic and Inexpensive Way to Reach Your Audience or Customers

One reason that podcasting has become so popular is that it’s automated. Listeners subscribe to your feed. This means they don’t have to remember to return to your site to check for new content. When you post new content, it’s automatically sent to your listener.

Because listeners subscribe to podcasts, they have chosen to receive your content. They have already shown interest in your message by subscribing. In addition, a podcast does not get lost in SPAM. You can be sure your message is reaching a focused audience.

This means your content automatically reaches your audience without any barriers increasing the efficiency and ease of delivering your message.

Because your podcast is delivered over the internet, it’s a very inexpensive means of communication.

Podcasting is a powerful and easy way to reach a focused audience. Whether for fun or to make money, podcasting allows you to easily reach a focused and loyal audience. You can brand yourself as an expert or celebrity in your niche.

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Tagged: how to podcast, podcast, podcast tutorial, podcasting, podcasting tips