Why Video Is Important to a Website
You might have heard “A picture is worth a thousand words” but you may not have heard that “A video is worth a thousand pictures”. The content of your website is the backbone of your website, and it takes a lot of work to create thousands of words that are engaging and can drive traffic. Moreover, readers cannot read thousands of works in short spans of time, but they can watch video in matter of minutes. So incorporating a simple video can save you from lot of trouble and tiresome efforts, plus researches have shown that videos are engaging 72% more customers as compared to text based content.
In this modern world videos are titled as the most powerful tool for communication. Videos can help you to convert the visitors of your online shop into customers. Internet retailers have disclosed that more than 90% of shoppers will be inclined to a website that includes videos for their products.
Just about every website owner desires large volumes of traffic. One way to experience more traffic is appearing high in search results. So if you want to improve the Search Engine Optimization (SEO) of your website then you should incorporate video content. Many sources have revealed that websites with video content are more likely to land a spot on the first page of Google search results.
You must know that simple text based content can never compete with videos. The validity of this statement is based on the reason that 65% of people would watch your videos till end and only 10% would read the content till end. And as you are aware, the longer people spend reading or watching your content, the more impact your website can have on them.
Take a closer look at the Marketing Built For Success.
For assistance with website strategy or social media marketing, contact Tisha Littlejohn at 312 798 9332 or info@tljcreativemarketing.com.
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