Tisha

Why Businesses Should Invest in Instagram Why Businesses Should Invest in Instagram

A Few Social Media Branding Tips

As an entrepreneur, you’re the public face of your business. You want your customers, staff and competitors to see you as a serious professional, and that means developing a personal brand around your company. But that doesn’t mean you should be all work and no play, especially on social media.

We live in a world where the lines between our personal and professional lives are blurred. We’re connected to colleagues on Facebook. We have clients following us on Instagram and peers adding us to LinkedIn. It’s okay to mix personal and professional on social media because people want to know the real you. It makes them feel closer to you and that makes it easier for you to establish trust, connection and an authentic relationship.

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New Experience with a Client

Recently, I created some marketing pieces for a new client. The client wanted to be able to change some of the text and one of photo for each. Because he didn’t have the design software I use nor did he want to learn how to use complicated software, I researched for a user friendly way to make the changes. I found a fairly simple online editing tool. Then I made sure the designs were dynamic with interchangeable areas.

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Why Video Is Important to a Website

You might have heard “A picture is worth a thousand words” but you may not have heard that “A video is worth a thousand pictures”. The content of your website is the backbone of your website, and it takes a lot of work to create thousands of words that are engaging and can drive traffic. Moreover, readers cannot read thousands of works in short spans of time, but they can watch video in matter of minutes. So incorporating a simple video can save you from lot of trouble and tiresome efforts, plus researches have shown that videos are engaging 72% more customers as compared to text based content.

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Content Marketing Delivering Traffic

Do NOT use a DIY website maker before you read this!

Before deciding whether hiring a professional web designer or going down the DIY website builder route, there are certain things you need to consider.

First of all you have to ask yourself; am I serious about this website project and the way it will represent my business? There are tasks in life better when carried out by professionals than an unskilled individual. For example you could repaint your car yourself if you really wanted to but the end result may not be the most pleasing one to the eyes. This is the same issue with your website as well.

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