• October 19, 2025
• on AI, Marketing
• by TLj Creative Marketing

Choosing the Right AI Tool for the Job

AI tools are everywhere. Every week there’s something new promising to save time, create content, or streamline your business. It’s exciting, but it can also feel overwhelming. The truth is, not all AI tools are created equal. Some are designed to do a little bit of everything, while others are built to master one specific task.

Let’s break it down so you can decide what works best for you.

The Generalist: ChatGPT and Tools Like It

ChatGPT is what I call the “generalist.” It’s flexible, creative, and conversational. You can use it to write content, brainstorm ideas, plan strategies, create templates, and even write code.

It’s an incredible all-in-one partner for thinking, planning, and building. The only limitation is that while it can handle most things well, it might not go as deep as tools made for one specific function, like video editing or design.

If you have not picked up your ChatGPT Cheat Sheet yet, grab your free copy here to start building your confidence with AI: Download the ChatGPT Cheat Sheet →

The Specialist: Single-Purpose AI Tools

Specialist tools are built to do one thing and do it exceptionally well. Think of Canva AI for design, Descript for editing videos or podcasts, Grammarly for writing clarity, or OpusClip for repurposing videos into short clips.

These tools often give you a more refined result because they are designed for a single purpose. The downside is you might end up juggling several platforms, each with its own login, learning curve, and subscription.

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The Aggregator: All-in-One AI Platforms

Then there are the platforms that bring multiple AI tools together. Apps like Poe, Chat LLM, and Jasper let you access several models in one place and automatically select which one fits your task.

These are great if you want convenience and variety without having to open multiple apps. But there’s a trade-off. You lose some control and visibility over which AI is being used, and sometimes that means the results can feel less personalized.

The Real Key: Matching Tools to Your Goals

The best approach to AI is not about using every tool out there. It’s about choosing the right ones for how you work. ChatGPT is an excellent place to start because it helps you think, plan, and experiment. Once you’re comfortable, you can add more specialized tools to improve areas like design, writing, or video.

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Tisha’s Recommendation: The Balanced Approach

I recommend using ChatGPT as your starting point for getting familiar with AI tools. It helps you build confidence, learn how prompts work, and understand how AI thinks. Once you feel comfortable, you can bring in specialist tools for more targeted results.

Use ChatGPT as your hub for strategy and creativity, then let other AI tools handle execution in their areas of strength. Aggregator tools can be helpful for convenience, but only if they make your workflow easier, not more complicated.

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Final Thoughts

AI is not here to replace you. It’s here to work with you. The more you understand what each tool does best, the more powerful your setup becomes.

If you are ready to start building your own system and want a simple, guided way to use AI to grow your business, check out my AI Collaboration Blueprint.

During this soft launch, you can access the course for free for a limited time and start learning how to team up with AI to save time, create content, and get better results.

Access the AI Collaboration Blueprint →

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