• October 29, 2019
• on Marketing, Video Marketing
• by TLj Creative Marketing

Animation Maker: The Affordable Marketing Tool + 3 Reviews

The rise of the Internet has seen the emergence of a new platform for advertisement and gaining customers. Websites, blogs and social media platforms all aid in reaching a large community of potential customers. Marketing plays a large part in influencing buyer decisions and in turn, the market. Marketing helps get the word out through various mediums like text or banner ads, and videos. However, when it comes to the market reach and impact, videos blow the competition away by a mile. Animation videos are booming in the current market, all for their overall effectiveness with regards to marketing and capturing customers. And to make the job of creating videos easier, businesses offering digital products know as animation maker have come to the rescue.

So, let’s begin from the bottom of the process – animation videos.

1. Animation Videos
2. Animated Video Is King
3. Types of Marketing Video
4. Effect of Animated Videos in Marketing and Sales
5. What Exactly is an Animation Maker?
6. Professional Animation Services

Animation videos

Animation videos involve the use of drawn sketches or objects to depicting movement with an endless series of frame changes. These are different from live-action videos, which are records of real-life events or objects. Animations are an excellent form of representing ideas as there’s no boundary to confine you. As long as you can come up with a plan to express your idea, you are good to go!

The early animation techniques were one-dimensional with limited scope for representation of ideas. Designers had to work with pen and paper to create a series of illustrations. It involved the use of transparent celluloid sheets along with stop-motion techniques to create motion in visual elements.

However, modern animation techniques have become much more accessible and sophisticated. With the high influence of digitisation, today computers help create virtual design elements in the form of CGI or Computer Generated Imagery. These elements can also be three dimensional, making them more relatable and appealing to the masses. Anyone with a decent knowledge of operating computer and drawing basics, can today create visual masterpieces using a computer. That’s how much animations have become available and straightforward to a large mass. Today, there are companies like Renderforest, Vyond and Animaker who provide software solutions to other conglomerates like Google, GoDaddy, and CrazyEgg in the form of an animation maker.

Animated video is the king

So, what exactly makes the animation videos rule over the other forms of advertising medium like text or images? Well, let’s get on with the topic and see what animation videos have to offer precisely that makes them the superior over others.

Animations are fun and engaging

Animations take us back to our childhood days filled with fun. Also when considered the fact that animations are a form of video, they make for an excellent attention grabber. People on the web have short attention spans. So any web content that’s put out to advertise a product and the company won’t be useful if they fail to captivate the audience. Animations are helpful in this process as they are cost-effective and highly interactive with the audience.

Animations simplify complex ideas

Animations help convey complex ideas in a way that’s acknowledgeable to the regular crowd. Texts lack the zest and images are too static to be expressive. In the marketing world, you need a medium that can represent the business ideas that are free from jargons and straightforward for the potential customers to understand.

Animations get you closer to the audience

Unlike live-videos, animations use a lot of colors and graphics. It has been found that people rely on colors to judge the personality of companies. Meaning, animations, because of their color incorporation, can play a vital role in how an audience perceives a company. Hence, a wise choice of colors in the brand’s video can affect market perception and their future market presence.

Types of animated marketing videos

Demo videos

Demo videos show how a product works. These are very helpful for people looking for information about the product operation. Even unboxing and product test also account for demo videos as they let you about the first-hand product experience or its limitations.

Brand videos

While demo videos concentrate on products, brand videos overlook at the broader perspective, i.e. the company itself. Brand videos talk about companies’ past achievements, current goals and visions, products and services. The sole purpose of brand videos is to create awareness about the brand, what it stands for and what it provides to the market.

Explainer videos

Explainer videos are meant for justifying the sole purpose of a product’s need in one’s life. These videos tend to focus on specific user pains and problems, further addressing the current scenario of solutions. Finally, they showcase the resolution to the user pains by adopting the company’s provided solution, i.e. the product.

You can have a read of this article to know further.

Effect of animated videos in marketing and sales

Retention of the message in a video

Videos tend to affect the viewer at a deeper mental level. Hence, a person subjected to a particular video is better able to retain the message from the video. Statistics show it could be high as 95% of the message, which makes video adverts highly effective for marketing and creating sales.

Higher click-through rates and higher web conversion rates

Companies have admitted to high click through and web conversion rates when using videos. Incorporating videos in ad campaigns resulted in 27% higher click-through rates and 35% higher web conversion rates.

Larger expenditure of time on websites with video content

Look at companies like Youtube, Vine, Snapchat, or Facebook. What do they have in common? All of these companies deal with videos. An average user spends 88% more time on a website with any video content. Companies are going big, thanks to the potent medium of video which helps interact them with an ever-growing large audience.

A positive return to ROI

Businesses incorporating videos into their marketing campaigns have seen noticeable changes. According to ReelSEO, 96% of B2B companies used video for their marketing campaigns, and 73% of the companies reported a positive return on their investment.

Here are some more insights from HubSpot and Wyzowl proving the effectiveness of involving videos in marketing strategies:

• In 2017, people watched one and a half hour of video on an average in a day, with 15% of them watching over three hours of videos daily.
• 72% of people would prefer to watch a video to learn about a brand or product instead of reading.
• 81% of people were convinced to buy a product or service after watching a brand’s video.
• 76% of companies testify to videos increasing traffic and sales.
• 85% of people want more videos from brands in 2018.

More insights here.

The video marketing industry has gone big, thanks to the Internet and the sheer presence of numerous screens in various devices over the world. Such is the growth that producing videos for marketing has itself become a niche for businesses.

Animation Maker

Animation videos have a huge potential for expanding a company’s reach in the market. Additionally, videos could subject companies to new markets. But, it is not possible for every company to allocate resources on the production of animated videos, especially if it lacks financial power. Hence, they usually outsource such projects to other businesses that specialize in video production. These businesses are the brainchild of people who have come up with software solutions to help other companies in creating promotional videos for their commercial benefits. These are known as animation maker.

So, what exactly is an animation maker?

An animation maker can help regular users with general knowledge of computers create animations. Before animation makers existed, anyone who wanted any graphical or animation content had to rely on a graphics expert. A graphics expert who specializes in designing or animating would use software like Adobe After Effects or Blender to create the animations.

But now, the animation maker has removed that reliance of businesses over those design specialists. Instead of that, a animation maker provides a design interface that’s understandable for an average user which helps them produce the same results in animation. All this, bar the hassle of coding or learning new software.

There are several kinds of animation maker services that are present in the market, but today we are going to talk about our top three.

Renderforest

Renderforest has a simple motto of making successful branding affordable and available for everyone. They are focused on every aspect of things where animation videos will add that missing bit of zing to the content. Be it for Youtubers, music lovers, or organizations with strict business intent, Renderforest has something for everyone to choose from its wide range of animations. In addition to animations, you can also create logos and websites. Click here for more info.

Pros:

• Option for free subscription
• Affordable prices
• Options for annual subscription or product specific
• Logo and website design feature
• Cloud storage

Cons:

• No live chat support

Vyond

Founded in 2007 as GoAnimate and later renamed as Vyond, the company has the history of serving over 12 million users over six continents while creating more than 22 million videos till date. They are purely focused on video content creation, which is further divided into categories of Training & eLearning, Marketing and HR. Each of these video categories helps achieve the intended target of teaching, promoting a product or service or stating the goals and achievements to the staff. More on Vyond here.

Pros:

• Plans based on personal, business or enterprise use
• Suitable for large businesses

Cons:

• No free subscription (14-day free trial)
• No cloud storage

Animaker

Like Vyond, Animaker also has video categories in the form of whiteboard videos, vertical videos, infographic, video presentation, and explainer videos. Additionally, they have plans: one for education, the other for enterprises. So, they draw a line between the personal and commercial intent of videos in their provision and price them accordingly. There’s also the added feature for creating human voice using the textual content with Animaker Voice. They are new to the market, being founded four years ago, but that should not hold you back from choosing them over others as they have experience for working with companies like Google, Verizon, and FedEx. You can know more about them here.

Pros:

• Option for free subscription
• Affordable prices

Cons:

• No cloud storage

The verdict

Overall, we prefer Vyond because there animation maker has the most customization features. For those looking for more than animation, a one stop shop, Renderforest could be a better choice. However, we are convinced you can’t lose with any of the three!

Professional Animation Services

If you are looking for a low cost professional animation service that include ideas, script, professional voice over and commercial rights, contact us today!

Below is a example of our work.

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Take a closer look at the Marketing Built For Success.

For assistance with website strategy or social media marketing, contact Tisha Littlejohn at 312 798 9332 or info@tljcreativemarketing.com.

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