Chatbots Are Like Receptionists. AI Assistants Are Like Sales Reps.
Have you ever walked into an office and been greeted by a receptionist? They’re usually polite, they check you in, maybe hand you a brochure, and then send you on your way. That’s helpful, but they’re not the person who convinces you to buy something. Now think about a sales rep. They ask you questions, listen to what you need, explain the options, and guide you toward making a decision. See the difference?
Micro-Step #21: What If You’re Missing the One Thing Your Audience Actually Wants?
I used to think I was doing everything right.
My line dance classes were welcoming, fun, and packed with people from all levels. But something kept nagging at me. Some beginners looked uncomfortable. They were smiling, sure, but I could tell they were overwhelmed trying to keep up.
At first, I brushed it off. “They’ll catch on,” I told myself.
But one night, instead of assuming, I asked a few regulars a simple question:
Micro-Step #20: Before You Double Down, Ask This First
Last week, I had a moment with a client that really stuck with me.
She was frustrated. Her marketing wasn’t landing, her audience wasn’t growing, and the results just weren’t there. But when I suggested trying something new, something that could actually work better, she resisted.
She said, “I just need to stick with what I’m doing and try harder.”
I get it. We’ve all been there.
It’s easier to keep investing in what’s familiar, even if it’s not working. But sometimes, what you really need isn’t more effort. It’s a fresh perspective.
That moment inspired this week’s micro-step.
Micro-Step #18: The To-Do List Trick That Quietly Doubled My Motivation
Last week, I had a realization that reshaped how I approach my to-do list aka daily tasks.
I’ve always known that writing down five things I need to complete each day helps me stay focused. Even if a couple carry over to the next day, that simple list keeps me grounded and accountable.
But last week, it hit me:
These aren’t just tasks.
Micro-Step #15: Try Working With Your Energy, Not Against It
If you have ever tried to push through work when your energy was low, you know how much harder everything feels.
Suddenly, simple tasks take twice as long, and even your best ideas seem foggy and out of reach.
It’s not always about working harder; it is about working smarter. And that starts with understanding your own energy patterns.
Micro-Step #14: Stop Relying on Willpower. Do This Instead
Let’s be honest. Willpower wears out fast.It’s great when you’re fired up, but what about the days when your energy is low, distractions are high, and you’ve already made a hundred decisions before 10 a.m.?
That’s when your environment steps in. Not as a backup plan, but as your quiet support system.
This micro-step is about setting up your space so that staying on track feels easy, not forced. Because success should not depend on how motivated you feel. It should be built into the way your day is set up.
Micro-Step #13: You’re Not Failing, Your Brain Just Needs Proof
Let Your Actions Shape Your Identity
Here’s something that’s easy to miss in the middle of trying to grow a business:
You don’t become successful because you feel like a CEO.
You feel like a CEO because of the actions you take.
This micro-step is all about how identity shifts from the inside out. It doesn’t start with a big declaration. It starts with small, repeatable proof.
Your Brain Believes What It Sees You Do
Let’s say you decide to get healthy. You buy the meal plan, join the gym, maybe even order some matching leggings to feel official. It’s exciting at first. But a few weeks in, it’s all back on the shelf.
Why does this happen?
Why Social Media Isn’t Enough (and What to Do Instead)
Simple ways to use social media to grow your website traffic and your email list.
Let’s get real. Social media is great for getting attention, but it’s not where you close the deal.
If you’re running a service-based business, especially as a woman juggling a million things, you need more than just likes and comments. You need connections that lead to clients. And that’s where your email list and website come in.
Micro-Step #11, Pt. 6: Pull It All Together and Create Your Target Audience Profile
Includes a real example at the end to help you get started.
You’ve made it to the final step in the Micro-Steps to Audience Clarity Series. Now it’s time to bring everything together into something practical and usable.
So far, you’ve explored:
- Who your customers, clients, and prospects are
- What they care about
- What they struggle with
- Where they spend time online
- The values that guide their decisions
This final step helps you organize those insights into a clear profile that will guide how you communicate, market, and serve.
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