
Micro-Step #20: Before You Double Down, Ask This First
Last week, I had a moment with a client that really stuck with me.
She was frustrated. Her marketing wasn’t landing, her audience wasn’t growing, and the results just weren’t there. But when I suggested trying something new, something that could actually work better, she resisted.
She said, “I just need to stick with what I’m doing and try harder.”
I get it. We’ve all been there.
It’s easier to keep investing in what’s familiar, even if it’s not working. But sometimes, what you really need isn’t more effort. It’s a fresh perspective.
That moment inspired this week’s micro-step.