Completed Buyer Persona ✔️ Now What?

Buyer Persona Completed. Now What?

June 19, 2020
on Marketing, Social Media, Target Marketing
by TLj Creative Marketing

Completed Buyer Persona ✔️ Now What?

Marketing 101: Congrats on Completing Your Buyer Persona. Now What?

If your target audience is fish in the sea, your buyer persona is the net that’s going to draw them in. Of course, most businesses don’t have a strict ideal in terms of who they’re trying to attract with their products and services, but since 90% of a companies’ sales result from strategies that target 3 or 4 buyer personas, it’s clear that a little catering goes a long way. The question is how you use your personas to get your audience’s attention and keep it.

Buyer Personas: Don't skip this step

Buyer Personas: Don’t skip this step

The process of marketing involves a lot of setup.

You need to research your market. That involves research to find out who are most likely to follow you and buy your products.

Otherwise, you risk wasting marketing money on the wrong people.

And that research is something you do constantly. As your business grows, you need to update your info on who follows you and why!

That’s Where the “Buyer Persona” Comes In.

A buyer persona is a profile.

It represents what your ideal customer looks like. It involves intensive market research and analyzing of customers.

So how do you create one?

We’ll explain that below. Additionally, we’ll look at…

Why it’s vital for marketing.
How large companies use them.
Why small business owners need them.
How to create a buyer persona.

So to get started…

The Importance of Marketing in Today’s Digital World

In today’s digital work, marketing is the heart of a business. It is the key to promoting and selling your products and service. As a business owner, don’t undermine the importance of marketing. Marketing is not only important for your business – it is your business. With an effective marketing strategy in place, you can win new customers and gain an edge over your competitors.