• October 20, 2020
• on Marketing, Social Media
• by TLj Creative Marketing

Leveraging Facebook Groups for an Optimum Brand Performance

Facebook groups can be a lot more than just a place to share memes and jokes. Highly targeted Facebook groups are full of people who carry the inclination to invest in your products or services.

Be it health and fitness, beauty and skincare, architecture, finances, fashion, or entrepreneurship, there are hundreds of Facebook groups to choose from that align with your brand.

How can you use Facebook groups to leverage your business?

Using Facebook groups in a strategic form can have your business soaring high. It is one of the most important tools of organic digital marketing that carries immense potential to get your brand known and running. With upwards of 10 million groups of Facebook, there is something for everyone.

Choose the groups that align with your brand image and your field of work, and begin working your magic. Start your own group or join someone else’s, the pathway to recognition remains the same.

Provide value in the form of free content. This could be images, posts, videos, or mere texts that your share in a group. Dedicate certain number of hours to your Facebook group and indulge in activities providing valuable content for free. This not only helps build credibility but also increases your visibility thereby drawing more eyeballs in the long run.

Build a strong network of like-minded people who are not only potential buyers but also hold the same ideals and vision. People who are inspired and impressed by the work ethic of a brand are more likely to follow its journey closely and become lifelong customers sooner or later.

A strong network, sizeable or not, is crucial and imperative to launch your brand especially if using Facebook groups is your motive.

Initiate and indulge in conversations not just about your business but also on current events and general happenings. You can touch upon controversial topics as well but remember to keep it respectful. Giving your 2 cents on important subjects like mental health, parenting, career guidance, and life advice is bound to strike a conversation that group members can benefit from.

Besides this, always participate in discussions regarding your field of work. Such chats are a hotspot of potential clients and customers that will be drawn towards your business if they second your viewpoint or resonate with your style.

Build accessibility. Opening up all channels leading to the core management only builds the authenticity and reliability of a brand. Using Facebook groups ensures your clients and customers that this is a trustworthy brand with a strong managing team at their back.

Your clients and customers will rest assured since they can always find you and reach out to you professionally. This, in turn, produces an inclination for more sales.

Draw attention to your brand. Instead of using your personal account in a Facebook group, use your brand’s official Facebook page for running all activities. Make your page and its brand name a common sight within the group members.

Link your page back to your website so that potential customers can see more of your work, your products and services, and decide to make a purchase.

Summing it up: The key to a successful Facebook marketing campaign is to make the best use of its groups. Ensure that you’re consistent, monitor your activity closely, and you’ll soon see a spike in your professional business growth.

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For assistance with website strategy or social media marketing, contact Tisha Littlejohn at 312 798 9332 or info@tljcreativemarketing.com.

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