Micro-Steps Success Squad #7: The One-Sentence Formula for a Stronger Brand
One of the biggest reasons businesses struggle with marketing is unclear messaging. If people don’t immediately understand what you do and how you help, they will move on.
In this Micro-Step, you will create one simple sentence that clearly explains your business and test it in real-world situations.
Step 1: Write Your Core Message
Your business needs a message that is simple, clear, and easy to remember. A great way to do that is by using this formula:
“I help [who you serve] achieve [the result you provide] by [how you do it].”
Examples
- “I help busy entrepreneurs grow their online presence with simple, effective marketing strategies.”
- “I help women build confidence through fitness coaching designed for their lifestyle.”
- “I create stylish, comfortable handmade jewelry that celebrates individuality.”
Your Micro-Step
Write your own one-sentence message using this formula. Do not overthink it, you can always refine it later.
Step 2: Test Your Message in the Real World
Now that you have written your core message, let’s put it to the test.
Ways to Test It
- Say it out loud to yourself. Does it sound natural? Would you confidently say this in conversation?
- Ask a friend or business buddy. Say, “Does this clearly explain what I do?” and listen to their feedback.
- Add it to your social media bio or website. See how it looks and feels when people read it.
- Use it in a networking conversation today. Pay attention to how people respond, do they understand it right away?
Your Micro-Step
Choose one way to test your message today and see how it feels in action. Messaging gets stronger with practice.
Why This Works
- Clarity builds trust. When your audience instantly understands what you do, they are more likely to engage.
- Messaging drives marketing success. A strong core message makes all your content—social media, website, emails—more effective.
- Confidence grows with practice. The more you use your message, the more natural and powerful it becomes.
Next Steps
If your message does not feel quite right, that is okay. The more you test and refine, the stronger it will become. Keep going.
If you found this Micro-Step helpful and want to receive actionable, bite-sized steps like this twice a week, join the Micro-Steps Success Squad today.
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- Micro-Step #11, Pt. 6: Pull It All Together and Create Your Target Audience Profile
- Turn Your Website Into Your Hardest-Working Employee!
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