Social Media Marketing: Facebook, LinkedIn, and Instagram
Social Media Marketing: Facebook, LinkedIn, and Instagram
Social media is the holy grail of digital marketing nowadays without which no marketing campaign can sink its roots strongly in the digital world. Social media sites like Facebook, Instagram, Twitter, Pinterest, and LinkedIn all hold importance in ensuring a steady reach to the right audience, drawing leads, and holding attention to increase their sales in due course of time.
In layman terms, organic social media marketing consists of the free content that business and brand owners share on their social media pages for everyone to consume alike. It includes posts, texts, videos, stories, memes, and statuses that pages share in tandem with each other.
It also comprises of effective strategies coupled with steady implementation, close monitoring of insights, and devising a practical outcome from the same. Although organic marketing takes longer than paid campaigns to reach their goal and scale their business, it is highly worth the investment of time and effort.
Here’s what you can expect of organic social media marketing:
- A small percentage of your followers will see your posts and activity
- Depending on the response, social media sites will display your post to more followers
- Your followers’ followers will see your post if the former share it to their feed
- People who follow the hashtags you use can also see your posts
Speaking of organic marketing, Facebook stands tall in this genre owing to its impeccable user-friendly design and vast scope of audience that is in dire need of your products and services.
Brands and businesses use organic Facebook marketing to…
…establish a strong voice and brand personality …share engaging, useful, practical, inspiring, entertaining, or informative content for free
…directly communicate with customers and clients through comments and direct messages
…build a close, reliable bond with customers
Organic social media marketing, be it on any or all social media sites, is the foundation for building an intimate bond of trust, deliver authenticity, and nurture your connection with your customers over time.
Instagram
Instagram started off as a pleasant medium for sharing pictures. But now, over 10 years of its inception, Instagram has seen a sharp spike in its commercial activities currently making it a popular but still a rather difficult site to space yourself out and establish a strong footing within.
Here are some tips to secure yourself:
- Use IGTV for long-form video content.
- Encourage followers to fetch in more leads by hosting giveaways, tagging friends, and creating relatable, helpful content that they willingly share.
- Schedule posts so that they go live during peak hours thereby ensuring maximum engagement
- Use CTA in captions and interact with people in comments
- Build user engagement through Instagram stories and Reels
- Urge your followers to like and share your posts
Consistency and persistency coupled with the right strategies for marketing decided through trial and error experiments is the key to a good, strong Instagram business page.
LinkedIn is, hands down, the best place to collect authentic, no-nonsense clients and customers for your business. However, you need to deliver content of substance to attract the right people.
Give out information, advice, and relevant experiences for free to create an interesting ad useful profile for your viewers. Steer clear of texts and pictures, and opt for videos to secure attention better and for longer.
Comment on other’s posts and always respond to the ones on yours to build an intimate connection with as many followers as possible. Make sure to conclude every post with a call to action to urge your viewers to check out your business as well.
Facebook!
Facebook is popular for aspects like user-friendly engagement, psychographic targeting, audience transparency, detailed insights and analytics, measurable performance, and full-funnel targeting for both B2B and B2C businesses.
There’s a variety of ad formats on Facebook like images, posts, sponsored content, videos, and stories that you can choose from. You can drive traffic daily to your site with interesting formats that compels users to leave Facebook and be drawn to your site.
Facebook Paid Ads:
This is, by far, the most practical and concise way to get your brand exposed to highly potential customers that are sure to be in need of your product or service. As a brand owner, you create an ad and place a bid for a bulk of impressions to be displayed to your prospective customers.
Facebook monitors people’s online activities, profiles, interest, demographics, and geographical locations to show your potential buyers your sponsored posts. These are precisely targeted ads that appear in the side-bar of the homepage while the user is scrolling through the site.
With paid ads, you can choose an enticing language coupled with portraying the benefits of investing in your business displayed with your choice of pictures or videos so that more people are drawn towards the same.
Organic Campaigns:
The backbone of any campaign, organic or otherwise, must be only to solve people’s problems and give them a reason to land on your page or website that suits their interests. Tie down your campaign to your business idea, involve your users, encourage them to interact with your team through comments and direct messages, and ask them to like, share, and re-post your work.
Organic campaigns take a bit longer to see the light of day. But you need to keep rowing hard within the waters until it translates into productive outcomes on the surface.
Use Insights:
The insights speak volumes about how your page is performing at any given day. By closely monitoring your insights, you can tell…
- …the time of the day at which your posts perform better
- …the hashtags that fetch more views and higher engagement
- …the format of the posts that interest the audience
- …the intensity of user acceptance on any given post
Most social media sits including Twitter and Instagram have built-in analytics features that portray how each post is operating. Through social media insights, you can curate your content exactly to ensure you get a loud response and, in turn, strong leads.
Learning how to decipher the insights of social media pages enables the digital marketer to know their target demographic intimately and, therefore, understand their needs better.
Make use of other content:
A quick glance into your biggest competitors’ activities can tell you a let about the techniques that seem to be working with the audience and those that are not. Take a leaf out of the books of these competitors and apply the steps to your marketing plan as well.
In addition to that, collaborate with your competitors and strike partnership deals with them so that you both can benefit from the bargain. Learn to aggregate your content in an interesting manner that attracts audience so that when you garner eyeballs on your pages through your competitors’, they are more likely to turn into sales themselves.
Summing It Up
Social media is one of the most important pillars of marketing that your business rests upon. Business owners must strengthen their social media marketing abilities, especially with Facebook and Instagram, to see their sales skyrocket in no time.
Here is when TLj Creative Marketing steps in. Given our marketing exceptional services including all the above and more, we see to it that your social media pages are precisely optimized so that your business can see a productive outburst way sooner than your expectations. Reach out to our team and we’ll devise a practical yet impenetrable strategy!
Take a closer look at the Marketing Built For Success.
For assistance with website strategy or social media marketing, contact Tisha Littlejohn at 312 798 9332 or info@tljcreativemarketing.com.
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