A Quick Lesson in Instagram Marketing for Newbies
What started as a fun mobile app to share photos has evolved into an excellent social media tool for business owners.
Instagram has over 1 billion users. About 60% of these users use the app daily. 83% of users state that they have discovered new products or services via Instagram. Therefore Instagram is a fantastic platform to grow your audience and build brand awareness.
If that doesn’t convince you to join the world of Instagram, I’m not sure what will. ? Hurry up and get started with this guide to simplify the process.
The following tips are all you need to get started on the right foot!
Create an Instagram Business or Creator account. With a Business or Creator account, you have access to additional insights and analytics, the ability to advertise, and particular profile benefits (such as contact info).
Optimize your profile. Take steps to optimize your profile so people can easily find you in search and learn about your business by looking at your profile.
- Use a recognizable profile picture
- Have searchable username and name
- Choose the correct category for your business
- Write an engaging, descriptive bio
- Include website and contact information
Decide which hashtags to use for posts. Hashtags help categorize your content. You can use up to 30 hashtags per post. Choose at least one relevant hashtag so that users can find your business.
Get familiar with the types of posts on Instagram. There are a variety of ways you can share content and engage your audience on Instagram:
- Grid. Your grid displays photos and videos that appear on your profile. Your posts can have captions with up to 2,200 characters. Keep in mind that the first two lines of your caption will appear before a “Read More” prompt. With this in mind, write the first two lines to be engaging or incite curiosity.
- Stories. Stories are photos or videos that disappear after 24 hours unless you add them to your profile highlights. You can post more often—more behind the scenes.
- IGTV. You can post vertical, longer-form videos via Instagram’s IGTV platform. You can also choose to display these IGTV videos on your grid and stories.
- Reels. Instagram Reels are 15-30 second vertical video clips that you can share on your stories. These are a great way to engage your current audience.
From there, you can create a content schedule of what to post on Instagram.
The following are types of content to post on Instagram.
Behind-the-scenes. Post content that shows followers the behind-the-scenes of your company.
Motivational. Curate shareable, inspirational quotes that align with your brand values and resonate with your audience. Add your company’s branding to quote graphics you post on social media!
Tutorial. Tutorials and how-tos guide your customers through specific problems. Tutorials are great targeted marketing examples because you know prospects who land on a tutorial are there to solve a common problem.
Video. There are several ways you can add videos to Instagram, including Instagram stories, 60-second grid videos, 15-30 second reels, or on IGTV.
User-Generated Content (UGC). Sharing posts from your followers (UGC) can be a great way to build a relationship with those followers, engage with other followers, and effortlessly fill your content schedule!
Case studies and testimonials. This type of content uses real stories to show followers your product or service. You can show that you understand customer pain points through real customer stories.
Storytelling. This type of content tells your brand’s story. Even though it’s a story, there should be a lesson here. Storytelling content builds awareness and engages your prospective customers.
By balancing between these types of content, you hit many goals, including expanding your reach, connecting with your customer, and telling them about your business.
Overall, posting on Instagram humanizes your company through visuals.
There are plenty of ways to grow your reach and market on Instagram. It’s a dynamic platform that gives you many ways to connect with viewers and humanize your brand!
Take a closer look at the Marketing Built For Success.
For assistance with website strategy or social media marketing, contact Tisha Littlejohn at 312 798 9332 or info@tljcreativemarketing.com.
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