What are users expectations when visiting your marketing website
A well-constructed and well-marketed website is one that receives high volumes of traffic on a daily basis. This traffics consists of both unique and returning visitors. To achieve this, a website must be able to satisfy the variety of needs, demands, and expectations that each of these visitors have from your marketing website. In this article, we take a look at what are the elements should be a part of your website design to ensure that your website is functional, interactive, and attractive to the users.
Navigation:
A well-researched and comprehensive website category structure (simply referred to as navigation) should be present on your marketing website. This is important because it allows the visitors on your site to find their way around your website and is a vital part of search engine optimization, as well. According to studies, people read their screens from left to right and from the top to bottom which means that important navigation elements and information should be placed on the top left of your website.
Security and Trust:
When a customer visits your website, the first thing that they will be looking for are trust factors, especially in the case of eCommerce websites. The site integrity and security is an integral part of your website and it should be a topmost priority for you. SSL Certification combined with server security are the first few things that you absolutely must have on your website because it is the first thing that your customers will look for. Furthermore, adding elements such as trust seals and customer testimonials can also help improve the trustworthiness of your marketing website.
Home Page:
The first impression that you leave on your visitors is through the home page and we cannot emphasize enough on how important it is to carefully plan out and construct your site’s home page. You do not want to be sending out too much information and mixed messages to your customers. Instead, you need to carefully select what content you place on the homepage so that the first 3 – 5 seconds of a user’s visit are as meaningful as possible. In an eCommerce website, the priority should be given to factors such as guarantees, customer assurances, delivery information, and site security.
Conclusively, different people will come to your website on a daily basis and each of them will have their own set of requirements. A successful business website is one that caters to the needs of everybody through a highly functional, intuitive, and eye-catching design that leaves a lasting impression on your customers.
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For assistance with website strategy or social media marketing, contact Tisha Littlejohn at 312 798 9332 or info@tljcreativemarketing.com.
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