3 Reasons Why You Should Love Unsubscribes
If you are like most new marketers you just dread logging into your auto-responder and seeing that you have lost list members due to them unsubscribing. Well I am here to tell you three good reasons to look forward to getting unsubscribes.
1st You are actually using your list
The only way that I have ever seen to not get an unsubscribes is to never send an email. If you are not going to use the list why go to the time and effort to build it. So congratulate your self when you get the unsubscribe because you are actually using your list.
2nd Someone is opening your email
To unsubscribe they had to at least open the email and click the unsubscribe link. The good thing is that your headline worked and got them to open your email. Now if you are using dishonest headlines, (You have won, your account status, and other headlines along those lines) this is not a good thing and you are reaping what you have sown. If you are using a solid headline that matches your email and it gets opened this is a good thing. Your headline is doing its job.
3rd Personality
Now here is a shocker (said with sarcasm dripping from the keyboard), not everyone is going to like you or your writing style. Those that don’t will unsubscribe. The good thing though is that if they don’t care for your style you will never build a relationship with them. If you can’t build a relationship with them they will most likely never buy from you. So each unsubscribe will make your list more targeted to people who actually like your style and are more likely to respond favorably to your offers that meet their needs.
So now you have three good reasons to no longer dread seeing that people have decided to unsubscribe from your list. Rejoice in the fact that you are actually making your list stronger and more profitable for you in the longer run.
If you are interested in a business email marketing plan, feel free to contact me for a free consultation at info@tishalittlejohn.com or 312 798 9332.
Similar Posts:
Wait! There's Always More!
Like the insights you find on here? Receive updates direct to your inbox.
Follow Us on LinkedIn and Facebook!
InterServer Hosting 65% off Web Hosting - - > $2.50/Per Month!
