
The Benefit of Being on the First Page of Google
The search page of Google is considered to be the holy grail of SERPs (Search Engine Results Pages). It’s because people these days don’t even bother to check the second page of Google. If they don’t find their relevant topics on the first page, they simply adjust their search terms. So a better Google ranking is a must for promoting your business. Being on the first page of Google has its many advantages like more traffic to your website, new customers, and increased engagement.
When your business website doesn’t appear on the first page of Google, you have a lesser chance of earning a greater return on investment. Being on the first page of Google gives you the maximum online visibility and more sales.
To beat the competition, your business has to be easy to find on the Internet. And only a better Google ranking can help you with that. This article will cover the importance of being on the first page of Google and how a better Google ranking can help you to increase your brand recognition.

How to Do Basic Keyword Research
Basic keyword research is an important skill for content creators.
It should be part of your writing routine.
Proper keyword research usually takes a long time – unless you have a streamlined process.
Below, I’ll provide you a step-by-step guide for basic keyword research.

How to Improve Your Search Rankings with Content Marketing
Content marketing is both art and science.
The artistic part of content marketing is about supplying engaging and quality material to readers. The science part, focuses on keywords, page stats, and analytics.
Unfortunately, many in the content marketing sphere take content to 1 of those 2 extremes…
Some will focus too much on keyword selections. They’ll try to jam top level keywords everywhere, at the cost of writing quality…
Others will focus on writing quality, and assume that the rest will be taken care of. Those assume that search engines will eventually realize quality, while ignoring SEO.
Will Using the Same Keywords for Every Post Help Improve SEO?
It depends.
Your website, the number of pages you have on it, and how often you release content matters too. So there isn’t a clear “yes or no” answer to that…
But, there are some general principles on keyword use that you must never forget. We’ll mention those principles below, before giving a final verdict on the previous question.