• August 21, 2018
• on Content Marketing, Keywords, Marketing, SEO
• by TLj Creative Marketing

The Benefit of Being on the First Page of Google

The search page of Google is considered to be the holy grail of SERPs (Search Engine Results Pages). It’s because people these days don’t even bother to check the second page of Google. If they don’t find their relevant topics on the first page, they simply adjust their search terms. So a better Google ranking is a must for promoting your business. Being on the first page of Google has its many advantages like more traffic to your website, new customers, and increased engagement.

When your business website doesn’t appear on the first page of Google, you have a lesser chance of earning a greater return on investment. Being on the first page of Google gives you the maximum online visibility and more sales.

To beat the competition, your business has to be easy to find on the Internet. And only a better Google ranking can help you with that. This article will cover the importance of being on the first page of Google and how a better Google ranking can help you to increase your brand recognition.

Showcase your business to new customers by being on the first page of Google:

Whenever we search for anything on Google, it shows only 10 results on the first page. The concept is almost like only the top 10 will find a place for their business on the main road and others will get a place on a side street with no traffic. So when you make it to the top, it will open a lot of doors of opportunity for your business.

The Google ranking may depend on many issues, like site speed, SEO, backlinks or bounce rate. So it’s important to make it on the first page of Google as it puts your business in front of new customers.

Increased exposure & brand awareness by being on the first page of Google:

Like I said before, the Google ranking depends on a lot of things like SEO, site speed, site promotions etc. And it doesn’t just happen magically. You have to invest in advertising, site promotions, blogs and other stuff to make it to the top 10. When your website has a higher ranking, it means that more people will see your company and become familiar with your products. At least 75% of people don’t make a purchasing decision unless you are the most common name appeared on social media or Google pages.

The importance of being on the first page of Google means more exposure for your business and an increase in your brand recognition. So it’s very wise to invest for better Google ranking and increase your business visibility.

Better Google ranking gives your business an increase in business authenticity:

Visitors usually find the first few links of the search result pages to be more authentic. It’s nothing more than a psychological game that gives you an advantage. They only check out the first few links before making a purchasing decision. So being on the first page of Google not only gives your business a boost but also earns your website visitors’ trust.

Being on the first page of Google is no piece of cake. You need to earn a good amount of backlinks, less bounce rate and your website needs to be Search Engine Optimized. It doesn’t depend on how big or small your business is, as long as your website has a better Google ranking, it will increase the authenticity of your business.

READING SUGGESTION: “The Importance of Marketing in Today’s Digital World”

Being on the first page of Google creates a positive business image:

The Internet is a tough marketplace. It’s not always easy to be on the top of searches. A better Google ranking creates a positive image for your business in the eye of your potential customers. But in order to rank in the top searches of Google, you will have to endure the intense pressure of continuously updating your SEO and getting more inbound traffic. But once you beat your competitors and make it on the first page of Google, it will give your business a boost and increase your brand awareness.

Better Google ranking increases your online visibility:

The landscape of business is changing day by day. At least 80% of people conduct online research before making a purchasing decision. The research provides a better information about their desired products like reviews, descriptions, ratings, maps, and others. And when they don’t find your website on the first page of Google, they just simply change their search terms. So every time you fail to make a better Google ranking, you miss the chance of gaining a potential customer. Being on the first page of Google puts your business in front of new customers and gives your business the necessary exposure.

Better Google ranking reduce marketing costs:

One of the factors that work behind putting your website on the top of searches is Search Engine Optimization. SEO brings customers to your websites who are most likely to buy your products. So it provides a much greater return on investment than any other form of advertisement. So it’s always worth being on the first page of Google. The SEO optimization is a lot more cost effective marketing than putting ads on TV or newspaper.

Better Google ranking increases your industry expertise:

Getting to the top of Google searches is hard. But staying there is even harder. It takes more than just providing quality products. You need to provide better customer experience and stay up-to-date with what your target audience wants. It requires better market research and staying in tune with the latest news about your industry. So appearing on the first page of Google will help you to become an expert in your industry and make you everybody’s “go-to”.

A high search engine ranking is an inevitable asset for any successful business. It takes time and a lot of work to be on the first page of Google. But it’s one of the most effective ways to increase your brand awareness and get more sales.

EXTRA: When you share your blog posts on social media, it gives you an opportunity to engage with your target audience about your product and create brand awareness. It is also claimed that Google takes the likes and shares of your post or backlinks into consideration when ranking your websites. Being on the first page of Google starts your target audience talking about your products. The more people talk about your business and products, the more connection you can create. This will increase the engagement and earn you whole new opportunities to get more sales.

For Digital Marketing Services contact Tisha Littlejohn at 312 798 9332 or info@tishalittlejohn.com.

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