• March 25, 2025
• on Marketing, Micro-Steps Success, Target Marketing
• by TLj Creative Marketing

Micro-Step #11, Pt. 2: Speak to Their Interests, Not Just Their Demographics

If you’ve already worked through Pt. 1, you’ve taken the first step toward defining who your audience is. Now, it’s time to go a little deeper—into what they actually care about.

Getting clear on their interests isn’t just a nice-to-know. It’s how you start building real connections that lead to real results.

Micro-Step #11, Pt. 2: Understand Their Interests

Why Interests Matter

When you understand what lights up your audience, your messaging becomes more than just content, it becomes conversation.

You’re no longer guessing or trying to be everything to everyone. You’re speaking directly to the people who care about the same things you do.

That kind of alignment builds trust, loyalty, and engagement.

Quick Example

• If your audience values personal growth, your content should reflect that—through stories, tips, tools, and reflections that support their journey.
• If they’re passionate about community, your brand should feel like a place they belong.

Your Micro-Step

Take a few minutes to write down answers to these questions:

• What topics or causes capture their attention?
• What skills or goals are they trying to develop?
• What do they value most in their personal or professional lives?

Don’t overthink this, just jot down what comes to mind. You can always refine it later.

How This Helps You

• Create content they actually want to read, watch, or listen to
• Shape offers that support the goals they’re already working toward
• Build a brand that feels like it was made for them

It also means fewer dead-end conversations, fewer “almost” clients, and more people reaching out already excited to work with you.

Up Next

In Micro-Step #11, Pt. 3, we’ll talk about pain points, what’s getting in their way and how you can become the person who helps them move forward.

If you haven’t already, check out How a Target Audience Analysis Saves You Time and Helps You Grow for the full picture of why this process is so powerful.

Have a thought or aha moment? Share it in the comments, I’d love to hear what you discover.

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• Micro-Step #11, Pt. 3: This Is What Turns Browsers into Buyers