• May 22, 2020
• on Content Marketing, Social Media
• by TLj Creative Marketing

Which Social Media Platforms Should You Be Using to Sell Your Business?

When we say not all social media platforms are created equal, we’re not just talking about the active users. Most people prefer using Facebook, for example, to keep up with friends and family, but that might be difficult on an app like TikTok, where artificial intelligence is geared towards recommending video content that keeps you hooked to your feed, not the account of someone you knew in high school. In the same vein, you’d probably have more success doing B2B marketing on LinkedIn than trying to win over CEOs and managers with 280-character tweets on Twitter. Demographics also come into play. While 75% of 18 to 24-year-olds in the U.S. use Instagram, only 17% of them are on LinkedIn.

Reading Suggestion: “Buyer Personas: Don’t skip this step”

Just as users interact with social media based on the features they provide, you’ll find that your business pulls more leads and engagement from some platforms than others. Here’s a rundown of the top six social media platforms for brand marketing in 2020, and the types of businesses that get the most out of the exposure they offer.

Facebook
The social media giant gets a lot of flak, yet Facebook remains a marketing powerhouse. In the past year, their decreased ad costs have coincided with increased impressions, making it cheaper for brands to reach more people. Any B2C business can find success on Facebook, and control who sees their ads.

LinkedIn
If you’re a B2B or B2C brand that targets corporate customers, LinkedIn is the way to go. Not only do 4 out of 5 users drive business decisions, but the site has also positioned itself as a hub for professionals, so you don’t have to compete with fluff.

Instagram
Ecommerce brands, take note. Through a combination of influencer marketing, ads, and hashtags, 83% of Instagram’s one billion users discovered a new product or service through the site. The non-intrusive visual ads help you grab attention faster, and organic growth is much more accessible.

YouTube
Video is the future, and YouTube is proof. The world’s second-largest search engine is more effective for video ads than Facebook and can be used to push original content for any type of business in the world. It ranks surprisingly well for B2B, especially if you want to geo-target clients in a specific area.

TikTok
If you’re targeting younger audiences, TikTok is non-negotiable. Over 60% of the site’s 800 million active users are between the ages of 16 to 24, and it can provide valuable insight for marketing to the next generation. Influencers and smaller brands can gain traction fairly quickly by using relevant hashtags.

Twitter
Twitter’s biggest selling point is that with ads you pay based on how many actions you get, be it clicks, conversions, or installs. Even better, while ad engagement is trending upwards, many businesses are still not advertising on the platform, so there’s less competition. With the speed of messaging and an environment that’s ripe for viral moments, if referrals and word-of-mouth get you results, it’s worth an extra look for your next ad campaign.

Consider TLj for Digital Marketing help: As professionals with over 20 years of experience in marketing and design we understands what a solid strategy can mean to a company’s success. Therefore through research and development, we’ve created a strategy that we have total confidence in. Schedule a free consultation!

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