28 Highly Effective Lead Magnet Ideas

Lead magnets are one of the most effective ways to build your email list. The way it works is simple. You create something of value and then give it away in exchange for a person’s email address.

Here are 28 highly effective lead magnet ideas to help you start building your email list today…

1. Checklist. A checklist in which everything from a blog post is condensed into super actionable steps that can be easily referenced

2. Cheat Sheet. A list of guidelines, steps, or processes that can be followed again and again

3. Template. A template for a commonly done activity (blog post, type of email, or other item) where blanks can quickly be filled in

4. Swipe File. A list of things (headlines, email subject lines) that can be simply copied and pasted

5. Example. A completed sample/example of a commonly used item, such as a resume (different than a template, which has blanks)

6. Script. A fill-in-the-blank script that people can follow when talking to specific individuals (such as potential clients)

7. Toolkit. A list of all the tools necessary to effectively perform a particular task (such as start a blog)

8. Free Tool. A useful tool that anyone can use in exchange for their email address (like co-schedule’s headline analyzer)

9. Resource List. A large list of resources that can be easily referenced at any time (such as places that accept guest blog posts)

10. Calendar. A calendar which helps people plan out tasks ( such as a content creation, social media, blogging)

11. Worksheet. A simple worksheet designed to help someone complete a specific exercise, think through something, or complete a task

12. Printable. A well-designed sheet that can be easily printed and then used (such as a camping grocery list)

13. Inspiration File. A compilation of inspirational resources to help people when they get stuck or simply need some extra inspiration

14. Prompts. A list of prompts designed to help people think through specific questions and work through challenges (like journaling prompts)

15. Calculator. A simple calculator designed to help someone easily complete more complex calculations, like determining the value of their house

16. Spreadsheet. A spreadsheet that already has calculations programmed into it, making more difficult calculations easy

17. Recipe. A recipe (or list of recipes) related to a specific food plan or diet, such as the keto diet

18. Tutorial. A step-by-step guide through a particular task or process, designed to make learning it as easy as possible

19. eBook. An in-depth eBook that covers a particular subject in detail

20. Guide. A shorter document (not as long as an eBook) that still covers a subject in relatively thorough detail

21. Report. A detailed report in which you discuss key information related to your industry or business

22. Educational Video. A video or series of videos in which you give your expert knowledge on a particular subject

23. Webinar. An in-depth video/webinar which provides your prospects with significantly valuable information regarding a specific subject

24. Email Course. A free course on a particular subject which you deliver via email

25. Free Coaching Session. A quick coaching/consulting session where you help a person work through a particular issue

26. Predictions. A list of your expert predictions related to your industry or business

27. Recording/Replay. A video replay of a webinar you’ve done, thus allowing your prospect to still access the valuable information

28. Audio Book. A downloadable audio book related to your business or industry

Take a closer look at the Marketing Built For Success.

For assistance with website strategy or social media marketing, contact Tisha Littlejohn at 312 798 9332 or info@tljcreativemarketing.com.

28 Highly Effective Lead Magnet Ideas

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