Micro-Step #21: What If You’re Missing the One Thing Your Audience Actually Wants?

I used to think I was doing everything right.

My line dance classes were welcoming, fun, and packed with people from all levels. But something kept nagging at me. Some beginners looked uncomfortable. They were smiling, sure, but I could tell they were overwhelmed trying to keep up.

At first, I brushed it off. “They’ll catch on,” I told myself.

But one night, instead of assuming, I asked a few regulars a simple question:

July 1, 2025
on Business Tips, Inspiration, Marketing, Micro-Steps Success
by TLj Creative Marketing

Micro-Step #20: Before You Double Down, Ask This First

Last week, I had a moment with a client that really stuck with me.

She was frustrated. Her marketing wasn’t landing, her audience wasn’t growing, and the results just weren’t there. But when I suggested trying something new, something that could actually work better, she resisted.

She said, “I just need to stick with what I’m doing and try harder.”

I get it. We’ve all been there.

It’s easier to keep investing in what’s familiar, even if it’s not working. But sometimes, what you really need isn’t more effort. It’s a fresh perspective.

That moment inspired this week’s micro-step.

Why Social Media Isn’t Enough (and What to Do Instead)

Simple ways to use social media to grow your website traffic and your email list.

Let’s get real. Social media is great for getting attention, but it’s not where you close the deal.

If you’re running a service-based business, especially as a woman juggling a million things, you need more than just likes and comments. You need connections that lead to clients. And that’s where your email list and website come in.

April 8, 2025
on Marketing, Micro-Steps Success, Target Marketing
by TLj Creative Marketing

Micro-Step #11, Pt. 5: Align Your Brand With What Your Audience Cares About

Understanding what your audience values is not just helpful. It is one of the quickest ways to create messaging that feels like it was made just for them.

So far in this series, we’ve looked at who your audience is, what they care about, what they’re struggling with, and where they spend their time online.

Now we’re getting into the heart of it: what truly matters to them as people, not just customers.

Micro-Step #11, Pt. 3: This Is What Turns Browsers into Buyers

If you’ve ever had someone read your content and respond with, “This is exactly what I needed,” there’s a good chance it’s because you touched on a pain point.

When you understand what your audience is struggling with, everything changes. You stop guessing and start connecting in a way that really sticks.

Micro-Step #11, Pt. 2: Speak to Their Interests, Not Just Their Demographics

If you’ve already worked through Pt. 1, you’ve taken the first step toward defining who your audience is. Now, it’s time to go a little deeper—into what they actually care about.

Getting clear on their interests isn’t just a nice-to-know. It’s how you start building real connections that lead to real results.

Micro-Step #11, Pt. 1: A Simple Start to Defining Your Audience

If your marketing feels scattered or you are constantly second-guessing who you are talking to, chances are you haven’t fully defined your audience. Without a clear audience, you are making everything harder than it needs to be.

In this Micro-Step, you will take the first step toward building a focused strategy that speaks directly to the right people.

How a Target Audience Analysis Saves You Time and Helps You Grow

Ever feel like you’re throwing spaghetti at the wall, hoping something sticks? That’s what marketing without a Target Audience Analysis feels like. It’s exhausting, frustrating, and a huge time-waster.

But when you know who you’re talking to, everything gets easier. Your marketing feels natural, your offers connect, and you’re no longer shouting into the void.

The Power of Microlearning: Small Steps, Big Results

In today’s fast-paced world, who has the time to sit through hours-long workshops or wade through endless textbooks to learn something new? For busy entrepreneurs juggling multiple roles and responsibilities, time is your most precious resource. Enter microlearning—a game-changing approach to skill-building and professional growth.

Microlearning is all about breaking down complex topics into bite-sized lessons that you can absorb and apply quickly. Whether it’s a five-minute read or a short video, microlearning makes it easy to fit education into your already packed schedule.

Marketing