Why Social Media Isn’t Enough (and What to Do Instead)
Simple ways to use social media to grow your website traffic and your email list.
Let’s get real. Social media is great for getting attention, but it’s not where you close the deal.
If you’re running a service-based business, especially as a woman juggling a million things, you need more than just likes and comments. You need connections that lead to clients. And that’s where your email list and website come in.
First Things First: Why Email Still Wins
Out of all the ways to connect online, email marketing has the highest conversion rate. That means more people who read your emails actually turn into paying clients compared to those who just follow you on Instagram or TikTok.
Email lets you:
- Stay top-of-mind
- Share deeper stories and offers
- Speak directly to the people who want to hear from you
Still figuring out what kind of messages to send? Start with what you love sharing most. It’ll make writing emails feel less like a chore and more like a conversation.
Why a Website is Non-Negotiable
Social media is borrowed space. Algorithms change. Accounts get flagged. Features disappear.
But your website is yours. You control the message, the design, and most importantly, the way people sign up to hear more from you.
If your website isn’t pulling its weight yet, learn how to turn it into your hardest-working employee.
A good website helps you:
- Collect emails at any time, day or night
- Highlight your services clearly
- Look professional and trustworthy
5 Simple Ways to Use Social Media to Drive Traffic to Your Website
1. Link to Something Useful (Not Just Your Homepage)
Instead of always linking to your homepage, link to something your audience actually wants. This could be:
- A free checklist
- A how-to blog post
- A mini guide or resource
Example:
Let’s say you’re a career coach for women over 40. Instead of saying “link in bio,” try something like:
“Struggling with what to say in your LinkedIn headline? Grab my free guide with 10 plug-and-play examples. It’s helped over 100 women get noticed. Link in bio!”
This leads to your website, where they sign up for the guide and join your email list.
2. Turn Likes into Listeners
Every time someone interacts with your post, whether they like, comment, or share, respond with value. If they asked a question or seem curious, invite them to check out a free resource or article on your site. Make it about them, not just you.
3. Use the Story Feature to Share Wins
People love real results. Use Instagram or Facebook stories to share a quick client win and how they got it. End with something like:
“Want results like this? I’ve got a free tool that can help. Grab it on my site.”
4. Post a Quick Tip, Then Lead Them to Learn More
Break down one tip in a post, then invite your audience to read the rest on your blog. Keep it simple.
Example:
“Here’s a quick tip for managing client expectations: Set boundaries before you start the work.
Want four more ways to keep your projects stress-free? I just posted them here.”
Need help figuring out what content will connect? A solid target audience analysis makes everything clearer and saves time.
5. Pin a Post That Leads to Your List
Create a short and clear post that explains what people get when they join your email list. Then pin it to the top of your profile. Update it every now and then to reflect the season or your latest offer.
Final Thoughts
If you’re already spending time on social media, make that time work harder for you.
You don’t need to be everywhere. You just need to guide your people to a space you own, your website, and help them join your email list where the real conversations happen.
Need help making time to get all this done? Check out this quick guide to unlocking time so you can grow without the burnout.
You have something valuable to offer. Let’s make sure the right people are seeing it and staying in touch.
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