Micro-Step #13: You’re Not Failing, Your Brain Just Needs Proof

Let Your Actions Shape Your Identity

Here’s something that’s easy to miss in the middle of trying to grow a business:
You don’t become successful because you feel like a CEO.
You feel like a CEO because of the actions you take.

This micro-step is all about how identity shifts from the inside out. It doesn’t start with a big declaration. It starts with small, repeatable proof.

Your Brain Believes What It Sees You Do

Let’s say you decide to get healthy. You buy the meal plan, join the gym, maybe even order some matching leggings to feel official. It’s exciting at first. But a few weeks in, it’s all back on the shelf.

Why does this happen?

Because the change was all about identity first, and the brain doesn’t work that way.

Think of your brain like it’s constantly studying your behavior. It’s not listening to what you say you are. It’s watching what you do.

You eat one healthy meal? Cool, maybe just a fluke.
You do it again? Hmm, interesting.
A third time? Your brain starts thinking, “Wait… is this who we are now?”

The Identity Loop Is Real and It’s Powerful

This works in business, too.

If you want to become someone who shows up consistently online, don’t start with “I’m going to post every single day.” Start with one short post a week.

If you want to be known as a speaker, don’t book a giant stage. Start with one podcast guest appearance or a short live in your Facebook group.

If you want to be seen as a confident businesswoman, don’t wait until you feel confident. Take one small action that someone confident would take. Make the call. Send the email. Hit publish.

Every time you follow through, you’re sending a message to your brain:
This is who I am.

And with each repetition, your identity starts to catch up.

Micro-Step #13: Choose a Tiny Action That Reinforces Who You Want to Be

Don’t make it impressive. Make it doable.

If you want to be a great storyteller, write one sentence each day about something that happened
If you want to feel like a real business owner, review your numbers for 5 minutes every morning
If you want to build confidence in sales, practice saying your offer out loud to yourself once a day

The ego wants big leaps. Your brain is asking for simple proof.

Keep giving it that proof, and it will start to believe you.

Why This Works

You stop overthinking and start building momentum
You make consistent progress without burning out
You begin to trust yourself more because you’re actually showing up

You’re not waiting to become someone else. You’re becoming her right now, in small ways that stick.

What Next?

Pick one identity you want to grow into. Not a job title, but a quality or behavior you want to be known for.

For example:

A consistent content creator
A confident leader
A woman who follows through
A strategic thinker
A financially empowered entrepreneur
A calm and present decision-maker

Now ask yourself:
What’s the smallest, easiest action I could take today to prove this to myself?

Then take that step.
Repeat it tomorrow.
Let your brain do what it was designed to do: connect the dots.

The result?
Your identity shifts. And your business grows with it.