Micro-Step #21: What If You’re Missing the One Thing Your Audience Actually Wants?
I used to think I was doing everything right.
My line dance classes were welcoming, fun, and packed with people from all levels. But something kept nagging at me. Some beginners looked uncomfortable. They were smiling, sure, but I could tell they were overwhelmed trying to keep up.
At first, I brushed it off. “They’ll catch on,” I told myself.
But one night, instead of assuming, I asked a few regulars a simple question:
Micro-Step #20: Before You Double Down, Ask This First
Last week, I had a moment with a client that really stuck with me.
She was frustrated. Her marketing wasn’t landing, her audience wasn’t growing, and the results just weren’t there. But when I suggested trying something new, something that could actually work better, she resisted.
She said, “I just need to stick with what I’m doing and try harder.”
I get it. We’ve all been there.
It’s easier to keep investing in what’s familiar, even if it’s not working. But sometimes, what you really need isn’t more effort. It’s a fresh perspective.
That moment inspired this week’s micro-step.
Micro-Step #18: The To-Do List Trick That Quietly Doubled My Motivation
Last week, I had a realization that reshaped how I approach my to-do list aka daily tasks.
I’ve always known that writing down five things I need to complete each day helps me stay focused. Even if a couple carry over to the next day, that simple list keeps me grounded and accountable.
But last week, it hit me:
These aren’t just tasks.
Micro-Step #15: Try Working With Your Energy, Not Against It
If you have ever tried to push through work when your energy was low, you know how much harder everything feels.
Suddenly, simple tasks take twice as long, and even your best ideas seem foggy and out of reach.
It’s not always about working harder; it is about working smarter. And that starts with understanding your own energy patterns.
Micro-Step #14: Stop Relying on Willpower. Do This Instead
Let’s be honest. Willpower wears out fast.It’s great when you’re fired up, but what about the days when your energy is low, distractions are high, and you’ve already made a hundred decisions before 10 a.m.?
That’s when your environment steps in. Not as a backup plan, but as your quiet support system.
This micro-step is about setting up your space so that staying on track feels easy, not forced. Because success should not depend on how motivated you feel. It should be built into the way your day is set up.
Micro-Step #13: You’re Not Failing, Your Brain Just Needs Proof
Let Your Actions Shape Your Identity
Here’s something that’s easy to miss in the middle of trying to grow a business:
You don’t become successful because you feel like a CEO.
You feel like a CEO because of the actions you take.
This micro-step is all about how identity shifts from the inside out. It doesn’t start with a big declaration. It starts with small, repeatable proof.
Your Brain Believes What It Sees You Do
Let’s say you decide to get healthy. You buy the meal plan, join the gym, maybe even order some matching leggings to feel official. It’s exciting at first. But a few weeks in, it’s all back on the shelf.
Why does this happen?
Micro-Step #11, Pt. 5: Align Your Brand With What Your Audience Cares About
Understanding what your audience values is not just helpful. It is one of the quickest ways to create messaging that feels like it was made just for them.
So far in this series, we’ve looked at who your audience is, what they care about, what they’re struggling with, and where they spend their time online.
Now we’re getting into the heart of it: what truly matters to them as people, not just customers.
Micro-Step #11, Pt. 3: This Is What Turns Browsers into Buyers
If you’ve ever had someone read your content and respond with, “This is exactly what I needed,” there’s a good chance it’s because you touched on a pain point.
When you understand what your audience is struggling with, everything changes. You stop guessing and start connecting in a way that really sticks.
Micro-Step #11, Pt. 2: Speak to Their Interests, Not Just Their Demographics
If you’ve already worked through Pt. 1, you’ve taken the first step toward defining who your audience is. Now, it’s time to go a little deeper—into what they actually care about.
Getting clear on their interests isn’t just a nice-to-know. It’s how you start building real connections that lead to real results.
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